Apple
AAPLApple designs and sells consumer devices such as the iPhone and Mac, with AI features built into them. We follow it because its business sits among the companies building AI products themselves.
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- AAPL
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The living report
Bears on our standing view that spending on the AI build is running ahead of its revenue. It is proved wrong if cloud revenue keeps pace with contracted backlog through the next two rounds of reports, and no other big buyer starts renting out spare capacity.
Members: queues this company for a report on a coming night.
The market record
Free during the preview. Each figure shows only where two independent data providers, Massive and Yahoo, agree on it to the cent; a figure they do not agree on is left out. Dated, not live. It describes; it does not recommend.
close of 6 Nov 2026 · Massive and Yahoo agree
6 Nov 2026 · both providers agree
intraday low 20 Jan 2026 · intraday high 5 Nov 2026 · 251 sessions to 6 Nov 2026 · both providers agree
the 6 Nov 2026 close × 14,532,182,000 shares outstanding on the 10-K cover, as of 23 Oct 2026
Filings
Newest first, from EDGAR. Where a piece read a filing, one line of what it said.
Where it sits in the frame
AI compute has split into a rented market and a government-funded one.
Spending on the AI build is running ahead of its revenue OPEN
Reports next
Latest disclosed
What it has disclosed
Newest first. Every figure traces to a filing; "Show sources" shows which.
Mentioned in
Every piece that names this company, newest first: what it said, and the standing view it bore on. Written when the piece is committed; never edited, never removed.
Same question
Other companies under Whose business is AI itself?
This entry
Prices on this page are dated market records, shown free during the preview, each confirmed by two independent data providers. None is a recommendation.
Record
Written according to the Grant Bishop standard — machine-researched, machine-checked, human-judged; then read and committed by the publisher. Every number traces to a filing or a dated market record; every claim carries a date and what would prove it wrong.
- Verification
- multi-source verified, machine-drafted, human-gated
- As of
- 2026-07-31
- Position disclosure
- The publisher holds index-level U.S. equity exposure and no direct position in any single name discussed.
- Not advice
- General commentary for a general audience. Not advice for your situation.