{
 "ticker": "AAPL",
 "name": "Apple",
 "url": "https://grantbishop.pages.dev/index/AAPL",
 "sells": "Apple designs and sells consumer devices such as the iPhone and Mac, with AI features built into them.",
 "why": "We follow it because its business sits among the companies building AI products themselves.",
 "questions": [
  {
   "slug": "ai-itself",
   "question": "Whose business is AI itself?",
   "url": "https://grantbishop.pages.dev/index/q/ai-itself"
  }
 ],
 "tests": [
  {
   "id": "W-6",
   "claim": "Spending on the AI build is running ahead of the revenue it produces.",
   "url": "https://grantbishop.pages.dev/claims/ai-spending-ahead-of-revenue"
  }
 ],
 "reports_next": null,
 "latest_disclosed": {
  "form": "10-Q",
  "filed": "2026-07-31",
  "period": "2026-06-27",
  "url": "https://www.sec.gov/Archives/edgar/data/320193/000032019326000020/aapl-20260627.htm"
 },
 "disclosed": [],
 "check": "Checked against the company's own business description in its latest annual filing.",
 "log": [
  {
   "date": "2026-10-19",
   "note": "Entry rewritten in plain words: what the company sells, and why we follow it."
  },
  {
   "date": "2026-10-12",
   "note": "Verified against the 10-Q filed 2026-07-31 at launch."
  }
 ],
 "living_report": {
  "report": false,
  "last_revised": null,
  "next_disclosure": null,
  "timeline": [
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    "filed": "2026-11-09",
    "period": "2026-11-05",
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    "what_it_said": null,
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   },
   {
    "form": "10-K",
    "filed": "2026-11-03",
    "period": "2026-09-26",
    "url": "https://www.sec.gov/Archives/edgar/data/320193/000032019326000026/aapl-20260926.htm",
    "what_it_said": null,
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   },
   {
    "form": "8-K",
    "filed": "2026-11-02",
    "period": "2026-11-02",
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   },
   {
    "form": "8-K/A",
    "filed": "2026-09-01",
    "period": "2026-04-17",
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   },
   {
    "form": "8-K",
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    "period": "2026-07-30",
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   {
    "form": "10-Q",
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   {
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   },
   {
    "form": "8-K",
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    "period": "2026-02-24",
    "url": "https://www.sec.gov/Archives/edgar/data/320193/000114036126006577/ef20060722_8k.htm",
    "what_it_said": null,
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   },
   {
    "form": "10-Q",
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    "period": "2025-12-27",
    "url": "https://www.sec.gov/Archives/edgar/data/320193/000032019326000006/aapl-20251227.htm",
    "what_it_said": null,
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   },
   {
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    "period": "2026-01-29",
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   },
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   {
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   },
   {
    "form": "10-Q",
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    "period": "2025-03-29",
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    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2025-05-01",
    "period": "2025-05-01",
    "url": "https://www.sec.gov/Archives/edgar/data/320193/000032019325000055/aapl-20250501.htm",
    "what_it_said": null,
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   },
   {
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    "filed": "2025-02-25",
    "period": "2025-02-25",
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    "what_it_said": null,
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   },
   {
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    "url": "https://www.sec.gov/Archives/edgar/data/320193/000032019325000008/aapl-20241228.htm",
    "what_it_said": null,
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   },
   {
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    "period": "2025-01-30",
    "url": "https://www.sec.gov/Archives/edgar/data/320193/000032019325000007/aapl-20250130.htm",
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    "what_it_said": null,
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   }
  ],
  "history": []
 },
 "market": {
  "rule": "Each figure is kept only where Massive and Yahoo agree on it to the cent; a figure they do not agree on is null. Dated, not live. The market value and the forward multiple are computed from the close.",
  "last_close": {
   "value": 350.69,
   "currency": "USD",
   "as_of": "2026-11-09",
   "providers": [
    "Massive",
    "Yahoo"
   ]
  },
  "day_range": {
   "low": 344.78,
   "high": 352.33,
   "currency": "USD",
   "as_of": "2026-11-09",
   "providers": [
    "Massive",
    "Yahoo"
   ]
  },
  "range_52_week": {
   "low": 243.42,
   "low_date": "2026-01-20",
   "high": 355.38,
   "high_date": "2026-11-05",
   "sessions": 251,
   "currency": "USD",
   "as_of": "2026-11-09",
   "providers": [
    "Massive",
    "Yahoo"
   ]
  },
  "market_value": {
   "value": 5096290905580,
   "currency": "USD",
   "as_of": "2026-11-09",
   "computed": "the last close times the shares outstanding on the filing cover",
   "shares": {
    "count": 14532182000,
    "as_of": "2026-10-23",
    "form": "10-K",
    "filed": "2026-11-03",
    "url": "https://www.sec.gov/Archives/edgar/data/320193/000032019326000026/"
   }
  },
  "forward_multiple": null,
  "checked_at": "2026-11-10 23:00:40"
 },
 "exhibits": null,
 "mentions": [],
 "note": "Prices on this page are dated market records, shown free during the preview, each confirmed by two independent data providers. None is a recommendation.",
 "license": "Free to cite with a link."
}