{
 "ticker": "ZG",
 "name": "Zillow",
 "url": "https://grantbishop.pages.dev/index/ZG",
 "sells": "Zillow runs the largest online real estate marketplace in the United States, selling home listings, advertising and mortgage referrals.",
 "why": "We follow it because its business sits among the companies that hold data the public web cannot reach.",
 "questions": [
  {
   "slug": "proprietary-data",
   "question": "Who holds data the public web cannot reach?",
   "url": "https://grantbishop.pages.dev/index/q/proprietary-data"
  }
 ],
 "tests": [
  {
   "id": "W-7",
   "claim": "Businesses keep adopting AI, but the economy-wide productivity lift does not arrive before 2028.",
   "url": "https://grantbishop.pages.dev/claims/ai-productivity-not-before-2028"
  }
 ],
 "reports_next": null,
 "latest_disclosed": {
  "form": "10-Q",
  "filed": "2026-08-05",
  "period": "2026-06-30",
  "url": "https://www.sec.gov/Archives/edgar/data/1617640/000161764026000052/z-20260630.htm"
 },
 "disclosed": [
  {
   "date": "2026-11-04",
   "figure": "4 November",
   "what": "Zillow third-quarter 2026 results date",
   "source": "https://investors.zillowgroup.com/investors/financials/quarterly-results/default.aspx"
  },
  {
   "date": "2026-06-30",
   "figure": "2%",
   "what": "Zillow Q2 2026 own traffic decline",
   "source": "https://www.sec.gov/Archives/edgar/data/0001617640/000161764026000050/q22026991.htm"
  },
  {
   "date": "2026-03-31",
   "figure": "1%",
   "what": "Zillow Q1 estimate of industry purchase-mortgage origination change",
   "source": "https://www.sec.gov/Archives/edgar/data/0001617640/000161764026000038/q12026991.htm"
  }
 ],
 "check": "Checked against the company's own business description in its latest annual filing.",
 "log": [
  {
   "date": "2026-10-19",
   "note": "Entry rewritten in plain words: what the company sells, and why we follow it."
  },
  {
   "date": "2026-10-12",
   "note": "Verified against the 10-Q filed 2026-08-05 at launch."
  }
 ],
 "living_report": {
  "report": false,
  "last_revised": null,
  "next_disclosure": null,
  "timeline": [
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    "what_it_said": "It reports third-quarter results after market close on 4 November.",
    "from_piece": "https://grantbishop.pages.dev/pieces/housing-starts-fell-52-month-housing-first-sector"
   },
   {
    "form": "8-K",
    "filed": "2026-11-04",
    "period": "2026-11-04",
    "url": "https://www.sec.gov/Archives/edgar/data/1617640/000161764026000068/z-20261104.htm",
    "what_it_said": "It reports third-quarter results after market close on 4 November.",
    "from_piece": "https://grantbishop.pages.dev/pieces/housing-starts-fell-52-month-housing-first-sector"
   },
   {
    "form": "8-K",
    "filed": "2026-10-28",
    "period": "2026-10-27",
    "url": "https://www.sec.gov/Archives/edgar/data/1617640/000161764026000063/z-20261027.htm",
    "what_it_said": null,
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   },
   {
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    "what_it_said": null,
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   },
   {
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   {
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   {
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   },
   {
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   {
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    "what_it_said": null,
    "from_piece": null
   }
  ],
  "history": []
 },
 "market": {
  "rule": "Each figure is kept only where Massive and Yahoo agree on it to the cent; a figure they do not agree on is null. Dated, not live. The market value and the forward multiple are computed from the close.",
  "last_close": {
   "value": 31.28,
   "currency": "USD",
   "as_of": "2026-11-09",
   "providers": [
    "Massive",
    "Yahoo"
   ]
  },
  "day_range": {
   "low": 29.76,
   "high": 31.6,
   "currency": "USD",
   "as_of": "2026-11-09",
   "providers": [
    "Massive",
    "Yahoo"
   ]
  },
  "range_52_week": {
   "low": 27.25,
   "low_date": "2026-10-01",
   "high": 74.8,
   "high_date": "2025-12-11",
   "sessions": 251,
   "currency": "USD",
   "as_of": "2026-11-09",
   "providers": [
    "Massive",
    "Yahoo"
   ]
  },
  "market_value": null,
  "forward_multiple": null,
  "checked_at": "2026-11-10 12:00:40"
 },
 "exhibits": null,
 "mentions": [
  {
   "date": "2026-10-24",
   "slug": "housing-starts-fell-52-month-housing-first-sector",
   "headline": "Housing starts fell 5.2% in September: has dearer money broken housing first, or only slowed it?",
   "url": "https://grantbishop.pages.dev/pieces/housing-starts-fell-52-month-housing-first-sector",
   "line": null,
   "idea": {
    "id": "W-7",
    "text": null,
    "url": "https://grantbishop.pages.dev/claims/ai-productivity-not-before-2028"
   }
  }
 ],
 "note": "Prices on this page are dated market records, shown free during the preview, each confirmed by two independent data providers. None is a recommendation.",
 "license": "Free to cite with a link."
}