{
 "ticker": "UA",
 "name": "Under Armour",
 "url": "https://grantbishop.pages.dev/index/UA",
 "sells": "Under Armour sells athletic apparel and footwear, and its brand marketing persuades shoppers to pick its products.",
 "why": "We follow it because weight-loss drugs and health trends may change how much demand there is for what it sells.",
 "questions": [
  {
   "slug": "sales-grow",
   "question": "Whose sales may the drugs grow?",
   "url": "https://grantbishop.pages.dev/index/q/sales-grow"
  }
 ],
 "tests": [
  {
   "id": "W-7",
   "claim": "Businesses keep adopting AI, but the economy-wide productivity lift does not arrive before 2028.",
   "url": "https://grantbishop.pages.dev/claims/ai-productivity-not-before-2028"
  }
 ],
 "reports_next": null,
 "latest_disclosed": {
  "form": "10-Q",
  "filed": "2026-08-07",
  "period": "2026-06-30",
  "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691726000111/ua-20260630.htm"
 },
 "disclosed": [],
 "check": "Checked against the company's own business description in its latest annual filing.",
 "log": [
  {
   "date": "2026-10-19",
   "note": "Entry rewritten in plain words: what the company sells, and why we follow it."
  },
  {
   "date": "2026-10-12",
   "note": "Verified against the 10-Q filed 2026-08-07 at launch."
  }
 ],
 "living_report": {
  "report": false,
  "last_revised": null,
  "next_disclosure": null,
  "timeline": [
   {
    "form": "10-Q",
    "filed": "2026-11-06",
    "period": "2026-09-30",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691726000163/ua-20260930.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2026-11-06",
    "period": "2026-11-06",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691726000160/ua-20261106.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2026-08-27",
    "period": "2026-08-26",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691726000119/ua-20260826.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "10-Q",
    "filed": "2026-08-07",
    "period": "2026-06-30",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691726000111/ua-20260630.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2026-08-07",
    "period": "2026-08-07",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691726000108/ua-20260807.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "10-K",
    "filed": "2026-05-19",
    "period": "2026-03-31",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691726000073/ua-20260331.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2026-05-12",
    "period": "2026-05-11",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691726000059/ua-20260511.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2026-02-12",
    "period": "2026-02-11",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691726000029/ua-20260211.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "10-Q",
    "filed": "2026-02-06",
    "period": "2025-12-31",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691726000027/ua-20251231.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2026-02-06",
    "period": "2026-02-06",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691726000025/ua-20260206.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2026-01-15",
    "period": "2026-01-14",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691726000017/ua-20260114.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2025-11-14",
    "period": "2025-11-13",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691725000200/ua-20251113.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "10-Q",
    "filed": "2025-11-06",
    "period": "2025-09-30",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691725000198/ua-20250930.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2025-11-06",
    "period": "2025-11-03",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691725000193/ua-20251103.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2025-09-08",
    "period": "2025-09-03",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691725000173/ua-20250903.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2025-08-19",
    "period": "2025-08-18",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691725000147/ua-20250818.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "10-Q",
    "filed": "2025-08-08",
    "period": "2025-06-30",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691725000136/ua-20250630.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2025-08-08",
    "period": "2025-08-08",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691725000134/ua-20250808.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2025-06-23",
    "period": "2025-06-17",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000119312525144658/d17064d8k.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2025-06-16",
    "period": "2025-06-16",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000119312525141111/d947617d8k.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2025-06-12",
    "period": "2025-06-12",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691725000097/ua-20250612.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "10-K",
    "filed": "2025-05-22",
    "period": "2025-03-31",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691725000078/ua-20250331.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2025-05-13",
    "period": "2025-05-13",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691725000058/ua-20250513.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2025-04-15",
    "period": "2025-04-14",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691725000042/ua-20250414.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "10-Q",
    "filed": "2025-02-06",
    "period": "2024-12-31",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691725000016/ua-20241231.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2025-02-06",
    "period": "2025-02-06",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691725000013/ua-20250206.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2024-12-12",
    "period": "2024-12-12",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691724000178/ua-20241212.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "10-Q",
    "filed": "2024-11-07",
    "period": "2024-09-30",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691724000168/ua-20240930.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2024-11-07",
    "period": "2024-11-07",
    "url": "https://www.sec.gov/Archives/edgar/data/1336917/000133691724000164/ua-20241107.htm",
    "what_it_said": null,
    "from_piece": null
   }
  ],
  "history": []
 },
 "market": {
  "rule": "Each figure is kept only where Massive and Yahoo agree on it to the cent; a figure they do not agree on is null. Dated, not live. The market value and the forward multiple are computed from the close.",
  "last_close": {
   "value": 5.28,
   "currency": "USD",
   "as_of": "2026-11-09",
   "providers": [
    "Massive",
    "Yahoo"
   ]
  },
  "day_range": {
   "low": 4.98,
   "high": 5.34,
   "currency": "USD",
   "as_of": "2026-11-09",
   "providers": [
    "Massive",
    "Yahoo"
   ]
  },
  "range_52_week": {
   "low": 3.95,
   "low_date": "2025-11-20",
   "high": 7.91,
   "high_date": "2026-02-20",
   "sessions": 251,
   "currency": "USD",
   "as_of": "2026-11-09",
   "providers": [
    "Massive",
    "Yahoo"
   ]
  },
  "market_value": null,
  "forward_multiple": null,
  "checked_at": "2026-11-10 11:00:40"
 },
 "exhibits": null,
 "mentions": [],
 "note": "Prices on this page are dated market records, shown free during the preview, each confirmed by two independent data providers. None is a recommendation.",
 "license": "Free to cite with a link."
}