{
 "ticker": "LUV",
 "name": "Southwest Airlines",
 "url": "https://grantbishop.pages.dev/index/LUV",
 "sells": "Southwest Airlines sells short-haul passenger flights, and its fortunes depend on fuel costs, labor and travel demand that rise and fall with the wider economy.",
 "why": "We follow it because its customers may change what they buy as weight-loss drugs spread.",
 "questions": [
  {
   "slug": "customers-adjust",
   "question": "Which businesses must adjust as their customers change?",
   "url": "https://grantbishop.pages.dev/index/q/customers-adjust"
  }
 ],
 "tests": [
  {
   "id": "W-7",
   "claim": "Businesses keep adopting AI, but the economy-wide productivity lift does not arrive before 2028.",
   "url": "https://grantbishop.pages.dev/claims/ai-productivity-not-before-2028"
  }
 ],
 "reports_next": null,
 "latest_disclosed": {
  "form": "10-Q",
  "filed": "2026-07-23",
  "period": "2026-06-30",
  "url": "https://www.sec.gov/Archives/edgar/data/92380/000009238026000077/luv-20260630.htm"
 },
 "disclosed": [],
 "check": "Checked against the company's own business description in its latest annual filing.",
 "log": [
  {
   "date": "2026-10-19",
   "note": "Entry rewritten in plain words: what the company sells, and why we follow it."
  },
  {
   "date": "2026-10-12",
   "note": "Verified against the 10-Q filed 2026-07-23 at launch."
  }
 ],
 "living_report": {
  "report": false,
  "last_revised": null,
  "next_disclosure": null,
  "timeline": [
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   }
  ],
  "history": []
 },
 "market": {
  "rule": "Each figure is kept only where Massive and Yahoo agree on it to the cent; a figure they do not agree on is null. Dated, not live. The market value and the forward multiple are computed from the close.",
  "last_close": {
   "value": 46.3,
   "currency": "USD",
   "as_of": "2026-11-09",
   "providers": [
    "Massive",
    "Yahoo"
   ]
  },
  "day_range": {
   "low": 45.85,
   "high": 47.01,
   "currency": "USD",
   "as_of": "2026-11-09",
   "providers": [
    "Massive",
    "Yahoo"
   ]
  },
  "range_52_week": {
   "low": 31.15,
   "low_date": "2025-11-20",
   "high": 55.11,
   "high_date": "2026-02-17",
   "sessions": 251,
   "currency": "USD",
   "as_of": "2026-11-09",
   "providers": [
    "Massive",
    "Yahoo"
   ]
  },
  "market_value": {
   "value": 22668590194,
   "currency": "USD",
   "as_of": "2026-11-09",
   "computed": "the last close times the shares outstanding on the filing cover",
   "shares": {
    "count": 489602380,
    "as_of": "2026-10-21",
    "form": "10-Q",
    "filed": "2026-10-22",
    "url": "https://www.sec.gov/Archives/edgar/data/92380/000009238026000107/"
   }
  },
  "forward_multiple": null,
  "checked_at": "2026-11-10 05:15:40"
 },
 "exhibits": null,
 "mentions": [],
 "note": "Prices on this page are dated market records, shown free during the preview, each confirmed by two independent data providers. None is a recommendation.",
 "license": "Free to cite with a link."
}