{
 "ticker": "GOOG",
 "name": "Alphabet",
 "url": "https://grantbishop.pages.dev/index/GOOG",
 "sells": "Alphabet, Google's parent, earns most of its money from search and YouTube advertising, sells cloud computing services, and funds artificial intelligence research.",
 "why": "We follow it because its business sits among the companies whose business is AI itself.",
 "questions": [
  {
   "slug": "ai-itself",
   "question": "Whose business is AI itself?",
   "url": "https://grantbishop.pages.dev/index/q/ai-itself"
  }
 ],
 "tests": [
  {
   "id": "W-6",
   "claim": "Spending on the AI build is running ahead of the revenue it produces.",
   "url": "https://grantbishop.pages.dev/claims/ai-spending-ahead-of-revenue"
  }
 ],
 "reports_next": null,
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  "form": "10-Q",
  "filed": "2026-07-23",
  "period": "2026-06-30",
  "url": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000071/goog-20260630.htm"
 },
 "disclosed": [
  {
   "date": "2026-10-28",
   "figure": "25%",
   "what": "Alphabet Q3 revenues up 25%",
   "source": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000080/googexhibit991q32026.htm"
  },
  {
   "date": "2026-10-28",
   "figure": "$51.4 billion",
   "what": "Alphabet Q3 purchases of property and equipment ($51,355 million)",
   "source": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000080/googexhibit991q32026.htm"
  },
  {
   "date": "2026-10-28",
   "figure": "$24.0 billion",
   "what": "Alphabet prior-year purchases of property and equipment ($23,953 million)",
   "source": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000080/googexhibit991q32026.htm"
  },
  {
   "date": "2026-10-28",
   "figure": "103%",
   "what": "Alphabet table row: Google Cloud up 103%",
   "source": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000080/googexhibit991q32026.htm"
  },
  {
   "date": "2026-10-28",
   "figure": "$9.1 billion",
   "what": "Alphabet Q3 free cash flow of negative $9.1 billion ($(9,065) million)",
   "source": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000080/googexhibit991q32026.htm"
  },
  {
   "date": "2026-10-28",
   "figure": "negative $9.1 billion",
   "what": "Case for: Alphabet free cash flow for the quarter",
   "source": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000080/googexhibit991q32026.htm"
  },
  {
   "date": "2026-10-28",
   "figure": "$8,221 million",
   "what": "Alphabet other income (expense), net, a net expense",
   "source": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000080/googexhibit991q32026.htm"
  },
  {
   "date": "2026-10-28",
   "figure": "$12,759 million",
   "what": "Alphabet prior-year other income (expense), net",
   "source": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000080/googexhibit991q32026.htm"
  },
  {
   "date": "2026-10-22",
   "figure": "$180–190bn",
   "what": "Alphabet 2026 capex guidance from the Q1 2026 call",
   "source": "https://www.sec.gov/Archives/edgar/data/0001652044/000119312526251733/d160205dfwp.htm"
  },
  {
   "date": "2026-06-30",
   "figure": "$80.6B",
   "what": "Alphabet H1 2026 capital expenditure",
   "source": "https://www.sec.gov/Archives/edgar/data/0001652044/000165204426000071/goog-20260630.htm"
  },
  {
   "date": "2026-06-30",
   "figure": "$44.9B",
   "what": "Alphabet Q2 2026 capital expenditure",
   "source": "https://abc.xyz/investor/events/event-details/2026/2026-Q2-Earnings-Call-2026-GgTAq7Is0z/default.aspx"
  },
  {
   "date": "2026-06-30",
   "figure": "$5.9B",
   "what": "Alphabet Q2 2026 free cash flow (negative)",
   "source": "https://abc.xyz/investor/events/event-details/2026/2026-Q2-Earnings-Call-2026-GgTAq7Is0z/default.aspx"
  },
  {
   "date": "2026-06-30",
   "figure": "$53.3B",
   "what": "Alphabet trailing-twelve-month free cash flow",
   "source": "https://abc.xyz/investor/events/event-details/2026/2026-Q2-Earnings-Call-2026-GgTAq7Is0z/default.aspx"
  },
  {
   "date": "2026-06-30",
   "figure": "$44.9bn",
   "what": "Alphabet Q2 2026 purchases of property and equipment",
   "source": "https://www.sec.gov/Archives/edgar/data/0001652044/000165204426000066/googexhibit991q22026.htm"
  },
  {
   "date": "2026-06-30",
   "figure": "about $50bn a quarter",
   "what": "Average H2 2026 spend needed to hold the Alphabet range (brief: roughly $50 billion a quarter)",
   "source": "https://www.sec.gov/Archives/edgar/data/0001652044/000165204426000066/googexhibit991q22026.htm"
  },
  {
   "date": "2026-06-30",
   "figure": "$519.5 billion",
   "what": "Alphabet remaining performance obligations (revenue backlog)",
   "source": "https://www.sec.gov/Archives/edgar/data/0001652044/000165204426000071/goog-20260630.htm"
  },
  {
   "date": "2026-06-30",
   "figure": "$513.9 billion",
   "what": "Alphabet backlog related to Google Cloud",
   "source": "https://www.sec.gov/Archives/edgar/data/0001652044/000165204426000071/goog-20260630.htm"
  },
  {
   "date": "2026-06-30",
   "figure": "$80,598 million",
   "what": "Alphabet purchases of property and equipment, six months to June 2026",
   "source": "https://www.sec.gov/Archives/edgar/data/0001652044/000165204426000071/goog-20260630.htm"
  },
  {
   "date": "2026-06-30",
   "figure": "30 June 2026",
   "what": "Alphabet 10-Q period end",
   "source": "https://www.sec.gov/Archives/edgar/data/0001652044/000165204426000071/goog-20260630.htm"
  },
  {
   "date": "2025-06-30",
   "figure": "$22.4bn",
   "what": "Alphabet purchases of property and equipment, Q2 2025",
   "source": "https://www.sec.gov/Archives/edgar/data/0001652044/000165204426000066/googexhibit991q22026.htm"
  }
 ],
 "check": "Revised after a check against the company's own annual filing.",
 "log": [
  {
   "date": "2026-10-19",
   "note": "Entry rewritten in plain words: what the company sells, and why we follow it."
  },
  {
   "date": "2026-10-12",
   "note": "Verified against the 10-Q filed 2026-07-23 at launch."
  }
 ],
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    "url": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000071/goog-20260630.htm",
    "what_it_said": "Its quarterly filing for the period ended 30 June 2026 reported $519.5 billion of revenue backlog, $513.9 billion of it related to Google Cloud.",
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   },
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    "url": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000066/goog-20260722.htm",
    "what_it_said": "Alphabet reported second-quarter results and held its call on July 22, and filed its quarterly report for the period.",
    "from_piece": "https://grantbishop.pages.dev/pieces/google-cloud-revenue-keep-pace-with-514b-contracted"
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   "date": "2026-10-31",
   "slug": "worst-week-technology-shares-since-june",
   "headline": "Technology's bad week fell on the spenders, not the builders",
   "url": "https://grantbishop.pages.dev/pieces/worst-week-technology-shares-since-june",
   "line": null,
   "idea": {
    "id": "W-6",
    "text": null,
    "url": "https://grantbishop.pages.dev/claims/ai-spending-ahead-of-revenue"
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  {
   "date": "2026-10-25",
   "slug": "google-cloud-revenue-keep-pace-with-514b-contracted",
   "headline": "Is Google Cloud revenue keeping pace with its backlog, and which spending range is really Alphabet's?",
   "url": "https://grantbishop.pages.dev/pieces/google-cloud-revenue-keep-pace-with-514b-contracted",
   "line": null,
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    "id": "W-6",
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   "slug": "test-week-must-fed-statement-largest-ai-spenders",
   "headline": "Can the last week of October confirm the frame, or only break it?",
   "url": "https://grantbishop.pages.dev/pieces/test-week-must-fed-statement-largest-ai-spenders",
   "line": null,
   "idea": {
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    "text": null,
    "url": "https://grantbishop.pages.dev/claims/fed-keeps-raising-into-inflation"
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   "date": "2026-10-21",
   "slug": "ai-demand-two-businesses",
   "headline": "Backlog and capital spending are two measures, not yet two businesses",
   "url": "https://grantbishop.pages.dev/pieces/ai-demand-two-businesses",
   "line": null,
   "idea": {
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    "url": "https://grantbishop.pages.dev/claims/ai-spending-ahead-of-revenue"
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