{
 "ticker": "DECK",
 "name": "Deckers (HOKA + UGG)",
 "url": "https://grantbishop.pages.dev/index/DECK",
 "sells": "Deckers owns the HOKA running shoe and UGG sheepskin boot brands.",
 "why": "We follow it because weight-loss drugs and health trends may change demand for what it sells.",
 "questions": [
  {
   "slug": "sales-grow",
   "question": "Whose sales may the drugs grow?",
   "url": "https://grantbishop.pages.dev/index/q/sales-grow"
  }
 ],
 "tests": [
  {
   "id": "W-7",
   "claim": "Businesses keep adopting AI, but the economy-wide productivity lift does not arrive before 2028.",
   "url": "https://grantbishop.pages.dev/claims/ai-productivity-not-before-2028"
  }
 ],
 "reports_next": null,
 "latest_disclosed": {
  "form": "10-Q",
  "filed": "2026-07-30",
  "period": "2026-06-30",
  "url": "https://www.sec.gov/Archives/edgar/data/910521/000091052126000022/deck-20260630.htm"
 },
 "disclosed": [],
 "check": "Checked against the company's own business description in its latest annual filing.",
 "log": [
  {
   "date": "2026-10-19",
   "note": "Entry rewritten in plain words: what the company sells, and why we follow it."
  },
  {
   "date": "2026-10-12",
   "note": "Verified against the 10-Q filed 2026-07-30 at launch."
  }
 ],
 "living_report": {
  "report": false,
  "last_revised": null,
  "next_disclosure": null,
  "timeline": [
   {
    "form": "10-Q",
    "filed": "2026-10-29",
    "period": "2026-09-30",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000162828026068116/deck-20260930.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2026-10-22",
    "period": "2026-10-20",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000091052126000028/deck-20261020.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2026-09-15",
    "period": "2026-09-14",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000091052126000026/deck-20260914.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2026-08-31",
    "period": "2026-08-27",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000091052126000024/deck-20260827.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "10-Q",
    "filed": "2026-07-30",
    "period": "2026-06-30",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000091052126000022/deck-20260630.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2026-07-23",
    "period": "2026-07-23",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000091052126000015/deck-20260723.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "10-K",
    "filed": "2026-05-22",
    "period": "2026-03-31",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000162828026037664/deck-20260331.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2026-05-21",
    "period": "2026-05-21",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000091052126000007/deck-20260521.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "10-Q",
    "filed": "2026-02-03",
    "period": "2025-12-31",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000091052126000005/deck-20251231.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2026-01-29",
    "period": "2026-01-29",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000091052126000002/deck-20260129.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "10-Q",
    "filed": "2025-10-31",
    "period": "2025-09-30",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000091052125000044/deck-20250930.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2025-10-23",
    "period": "2025-10-23",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000091052125000041/deck-20251023.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2025-09-11",
    "period": "2025-09-08",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000091052125000039/deck-20250908.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "10-Q",
    "filed": "2025-07-31",
    "period": "2025-06-30",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000091052125000037/deck-20250630.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2025-07-24",
    "period": "2025-07-24",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000091052125000028/deck-20250724.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "10-K",
    "filed": "2025-05-23",
    "period": "2025-03-31",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000091052125000017/deck-20250331.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2025-05-22",
    "period": "2025-05-22",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000091052125000013/deck-20250522.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "10-Q",
    "filed": "2025-02-03",
    "period": "2024-12-31",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000091052125000005/deck-20241231.htm",
    "what_it_said": null,
    "from_piece": null
   },
   {
    "form": "8-K",
    "filed": "2025-01-30",
    "period": "2025-01-30",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000091052125000002/deck-20250130.htm",
    "what_it_said": null,
    "from_piece": null
   }
  ],
  "history": []
 },
 "market": {
  "rule": "Each figure is kept only where Massive and Yahoo agree on it to the cent; a figure they do not agree on is null. Dated, not live. The market value and the forward multiple are computed from the close.",
  "last_close": {
   "value": 90.43,
   "currency": "USD",
   "as_of": "2026-11-09",
   "providers": [
    "Massive",
    "Yahoo"
   ]
  },
  "day_range": {
   "low": 87.14,
   "high": 91.47,
   "currency": "USD",
   "as_of": "2026-11-09",
   "providers": [
    "Massive",
    "Yahoo"
   ]
  },
  "range_52_week": {
   "low": 77.2,
   "low_date": "2026-09-30",
   "high": 122.29,
   "high_date": "2026-02-20",
   "sessions": 251,
   "currency": "USD",
   "as_of": "2026-11-09",
   "providers": [
    "Massive",
    "Yahoo"
   ]
  },
  "market_value": {
   "value": 12070595224,
   "currency": "USD",
   "as_of": "2026-11-09",
   "computed": "the last close times the shares outstanding on the filing cover",
   "shares": {
    "count": 133479987,
    "as_of": "2026-10-08",
    "form": "10-Q",
    "filed": "2026-10-29",
    "url": "https://www.sec.gov/Archives/edgar/data/910521/000162828026068116/"
   }
  },
  "forward_multiple": null,
  "checked_at": "2026-11-11 02:00:40"
 },
 "exhibits": null,
 "mentions": [],
 "note": "Prices on this page are dated market records, shown free during the preview, each confirmed by two independent data providers. None is a recommendation.",
 "license": "Free to cite with a link."
}